diff --git a/scripts/dev-build.sh b/scripts/dev-build.sh
index b72316f..20ddf08 100755
--- a/scripts/dev-build.sh
+++ b/scripts/dev-build.sh
@@ -4,11 +4,16 @@
 # directly from git
 #
 
-TARGET_DIR=publish
+TARGET_DIR=${TARGET_DIR:-publish}
+PROFILE_NAME=${PROFILE_NAME:-groups}
+
+if [ ! -z "$1" ]; then
+  TARGET_DIR=$1
+fi
 
 drush make drupal-org-core.make $TARGET_DIR
-mkdir -p $TARGET_DIR/profiles/groups
-rsync -av --exclude=$TARGET_DIR --exclude=drush . $TARGET_DIR/profiles/groups/
-drush make --no-core --no-cache --contrib-destination=profiles/groups drupal-org.make $TARGET_DIR.contrib
+mkdir -p $TARGET_DIR/profiles/$PROFILE_NAME
+rsync -av --exclude=$TARGET_DIR --exclude=drush . $TARGET_DIR/profiles/$PROFILE_NAME/
+drush make --no-core --no-cache --contrib-destination=profiles/$PROFILE_NAME drupal-org.make $TARGET_DIR.contrib
 rsync -av $TARGET_DIR.contrib/* $TARGET_DIR/
 rm -rf $TARGET_DIR.contrib