diff --git a/announce.sh b/announce.sh
index b3a5f60..8f3db29 100755
--- a/announce.sh
+++ b/announce.sh
@@ -94,6 +94,13 @@ function get_tag_meta {
 # The series name is part of the commit message left by release.sh.
 SERIES=$(get_tag_meta series)
 
+# The recipient for announcements is part of the commit message left
+# by release.sh.
+ANNOUNCE=$(get_tag_meta announce)
+if [[ ! -z "$ANNOUNCE" ]]; then
+    email_to="--email-to $ANNOUNCE"
+fi
+
 # Figure out if that series is a stable branch or not.
 if git branch -a | grep -q origin/stable/$SERIES; then
     stable="--stable"
@@ -111,6 +118,7 @@ relnotes_file="$RELNOTESDIR/$SHORTNAME-$VERSION"
 
 release-notes \
     --email \
+    $email_to \
     $email_tags \
     --series $SERIES \
     $stable \
diff --git a/release.sh b/release.sh
index abfb11f..802e530 100755
--- a/release.sh
+++ b/release.sh
@@ -24,9 +24,9 @@ TOOLSDIR="$( cd "$( dirname "${BASH_SOURCE[0]}" )" && pwd )"
 source $TOOLSDIR/functions
 
 function usage {
-    echo "Usage: release.sh [-a] repository series version SHA"
+    echo "Usage: release.sh [-a] repository series version SHA announce"
     echo
-    echo "Example: release.sh openstack/oslo.rootwrap mitaka 3.0.3 gerrit/master"
+    echo "Example: release.sh openstack/oslo.rootwrap mitaka 3.0.3 gerrit/master openstack-dev@lists.openstack.org"
 }
 
 announce=false
@@ -40,7 +40,7 @@ while getopts "a" opt "$@"; do
 done
 shift $((OPTIND-1))
 
-if [ $# -lt 4 ]; then
+if [ $# -lt 5 ]; then
     usage
     exit 2
 fi
@@ -49,6 +49,7 @@ REPO=$1
 SERIES=$2
 VERSION=$3
 SHA=$4
+ANNOUNCE=$5
 
 SHORTNAME=`basename $REPO`
 
@@ -87,6 +88,7 @@ else
 meta:version: $VERSION
 meta:series: $SERIES
 meta:release-type: $RELEASETYPE
+meta:announce: $ANNOUNCE
 "
     echo "Tag message is '$TAGMSG'"
     git tag -m "$TAGMSG" -s "$VERSION" $TARGETSHA
diff --git a/release_from_yaml.sh b/release_from_yaml.sh
index b0b0865..dd058e5 100755
--- a/release_from_yaml.sh
+++ b/release_from_yaml.sh
@@ -57,8 +57,9 @@ if [[ -z "$VIRTUAL_ENV" ]]; then
 fi
 
 list-deliverable-changes -r $RELEASES_REPO $DELIVERABLES \
-| while read deliverable series version repo hash; do
-    $TOOLSDIR/release.sh $announce $repo $series $version $hash
+| while read deliverable series version repo hash announce_to; do
+    title "$repo $series $version $hash $announce_to"
+    $TOOLSDIR/release.sh $announce $repo $series $version $hash $announce_to
 done
 
 exit 0
diff --git a/releasetools/cmds/list_deliverable_changes.py b/releasetools/cmds/list_deliverable_changes.py
index 1f3a7e8..3e6d2d5 100644
--- a/releasetools/cmds/list_deliverable_changes.py
+++ b/releasetools/cmds/list_deliverable_changes.py
@@ -40,9 +40,8 @@ def main():
         args.releases_repo,
         args.deliverable_file,
     )
-    for deliverable_name, series_name, version, repo, hash in results:
-        print('%s %s %s %s %s' %
-              (deliverable_name, series_name, version, repo, hash))
+    for r in results:
+        print(' '.join(r))
     return 0
 
 
diff --git a/releasetools/gitutils.py b/releasetools/gitutils.py
index 4fc5ff4..8daf8a0 100644
--- a/releasetools/gitutils.py
+++ b/releasetools/gitutils.py
@@ -52,6 +52,14 @@ def get_modified_deliverable_file_content(reporoot, filenames):
         with open(filename, 'r') as f:
             deliverable_data = yaml.load(f.read())
 
+        # Determine where to send email announcements of
+        # releases. Default to the development list, to cut down on
+        # excessive emails to the announcement list.
+        send_announcements_to = deliverable_data.get(
+            'send-announcements-to',
+            'openstack-dev@lists.openstack.org',
+        )
+
         # The series name is part of the filename, rather than the file
         # body. That causes release.sh to be called with series="_independent"
         # for release:independent projects, and release.sh to use master branch
@@ -68,4 +76,5 @@ def get_modified_deliverable_file_content(reporoot, filenames):
         this_version = all_versions[version]
         for project in this_version['projects']:
             yield (deliverable_name, series_name, version,
-                   project['repo'], project['hash'])
+                   project['repo'], project['hash'],
+                   send_announcements_to)