diff --git a/announce.sh b/announce.sh
index 3557e36..89412ef 100755
--- a/announce.sh
+++ b/announce.sh
@@ -163,8 +163,9 @@ echo "$DIFF_START to $VERSION on $SERIES"
 
 relnotes_file="$RELNOTESDIR/$SHORTNAME-$VERSION"
 
-# If we don't have a setup.py use the current directory name as the library
-# name so the email template makes sense.
+# If we don't have a setup.py, use a CI system environment variable or the
+# current directory name as the library name so the email template makes
+# sense.
 if [ -e setup.py ] ; then
     # Some projects have setup_requires dependencies on packages that are
     # not pre-installed, so run a setuptools command in a way to get them
@@ -174,7 +175,13 @@ if [ -e setup.py ] ; then
     python setup.py --name
     library_name=$(python setup.py --name)
     description="$(python setup.py --description)"
+elif [ -n "$ZUUL_PROJECT" ] ; then
+    # We may be running in the context of a Zuul CI system, in which case
+    # we can infer the project name from the repo name it supplies.
+    library_name="$(basename ${ZUUL_PROJECT})"
 else
+    # As a last resort, guess that the project name may be the same as that
+    # of the local working directory at the point this script is invoked.
     library_name="$(basename $(pwd))"
 fi