diff --git a/tox.ini b/tox.ini
index 031b41bb..3cf7fa47 100644
--- a/tox.ini
+++ b/tox.ini
@@ -38,8 +38,11 @@ commands =
 commands = {posargs}
 
 [testenv:docs]
+whitelist_externals = rm
 deps = -r{toxinidir}/doc/requirements.txt
-commands = sphinx-build -b html doc/source doc/build/html
+commands =
+    rm -fr doc/build
+    sphinx-build -b html doc/source doc/build/html
 
 [testenv:cover]
 commands = python setup.py testr --coverage --testr-args='{posargs}'