diff --git a/README.rst b/README.rst
index 4b70b44..93db1a8 100644
--- a/README.rst
+++ b/README.rst
@@ -22,6 +22,13 @@ Team and repository tags
 Theme and extension support for Sphinx documentation from the
 OpenStack project.
 
+Using the Theme
+===============
+
+Prior to using this theme, ensure your project can use the OpenStack
+brand by referring to the brand guidelines at
+http://www.openstack.org/brand.
+
 * Free software: Apache License, Version 2.0
 * Documentation: http://docs.openstack.org/developer/oslosphinx
 * Source: http://git.openstack.org/cgit/openstack/oslosphinx
diff --git a/doc/source/usage.rst b/doc/source/usage.rst
index 89d9a06..54dfd93 100644
--- a/doc/source/usage.rst
+++ b/doc/source/usage.rst
@@ -2,6 +2,21 @@
  Using the oslosphinx Theme
 ============================
 
+Guidelines
+==========
+
+Prior to using this theme, ensure your project can use the OpenStack
+brand by referring to the brand guidelines at
+http://www.openstack.org/brand. In particular, if the project is not
+under OpenStack governance as an "official" project, it should not use
+this theme.
+
+If your documentation is not being published to an openstack.org site,
+that may be a signal that you should not use this theme.
+
+Sphinx Configuration
+====================
+
 To use the theme, add ``'oslosphinx'`` to the ``extensions`` list in
 the ``conf.py`` file in your Sphinx project.