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 ====
 
 ETC cloud API framework project
+
+The Entertainment Technology Center @ the University of Southern California (ETC)
+ http://www.etcenter.org/ formally launched “Production in the Cloud,” a new
+ project that brings together a core group of key media and cloud-resource leaders
+ to develop guidelines and accelerate innovation and adoption of next-gen cloud-based
+ content creation, production, and distribution tools and processes. Senior executives
+  from the six major studios in coordination with Rackspace, EMC, EVault,
+  Front Porch Digital, Google and other cloud companies convened recently to serve
+  as governing body to collectively guide this process. The project is looking at the
+  life cycle of film and media production, from pre-production collaboration, production,
+  post production and through to archiving.
+
+This specific part of the effort is around
+
+* Bringing together various competitive organizations to work on a common goal
+* Goal of developing an interoperable cloud framework
+* First steps of socializing well underway
+* Next important step of creating a prototype was discussed in October
+* Now we need to execute on design and implementation
+
+More information go to https://wiki.openstack.org/wiki/Milk