diff --git a/tox.ini b/tox.ini
index a130dca..0bd2194 100644
--- a/tox.ini
+++ b/tox.ini
@@ -5,7 +5,7 @@ skipsdist = True
 
 [testenv]
 usedevelop = True
-install_command = pip install {opts} {packages}
+install_command = pip install -U {opts} {packages}
 setenv =
    VIRTUAL_ENV={envdir}
 deps = -r{toxinidir}/requirements.txt