diff --git a/glare/api/v1/resource.py b/glare/api/v1/resource.py
index 5129214..e28c680 100644
--- a/glare/api/v1/resource.py
+++ b/glare/api/v1/resource.py
@@ -320,7 +320,7 @@ class ArtifactsController(api_versioning.VersionedResource):
         if not values.get('name'):
             msg = _("Name must be specified at creation.")
             raise exc.BadRequest(msg)
-        for field in ('visibility', 'status'):
+        for field in ('visibility', 'status', 'display_type_name'):
             if field in values:
                 msg = _("%s is not allowed in a request at creation.") % field
                 raise exc.BadRequest(msg)
@@ -385,7 +385,8 @@ class ArtifactsController(api_versioning.VersionedResource):
         artifacts = artifacts_data["artifacts"]
         result = {'artifacts': artifacts,
                   'type_name': type_name,
-                  'total_count': artifacts_data['total_count']}
+                  'total_count': artifacts_data['total_count'],
+                  'display_type_name': artifacts_data['display_type_name']}
         if len(artifacts) != 0 and len(artifacts) == limit:
             result['next_marker'] = artifacts[-1]['id']
         return result
@@ -545,7 +546,8 @@ class ResponseSerializer(api_versioning.VersionedResource,
             'artifacts': af_list['artifacts'],
             'first': '/artifacts/%s' % type_name,
             'schema': '/schemas/%s' % type_name,
-            'total_count': af_list['total_count']
+            'total_count': af_list['total_count'],
+            'display_type_name': af_list['display_type_name']
         }
         if query:
             body['first'] = '%s?%s' % (body['first'], query)
diff --git a/glare/db/migration/alembic_migrations/versions/005_added_display_name.py b/glare/db/migration/alembic_migrations/versions/005_added_display_name.py
new file mode 100644
index 0000000..0d0fbe2
--- /dev/null
+++ b/glare/db/migration/alembic_migrations/versions/005_added_display_name.py
@@ -0,0 +1,45 @@
+# Copyright 2018 OpenStack Foundation.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#    http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
+# implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+"""added display name
+
+Revision ID: 005
+Revises: 004
+Create Date: 2018-03-13 14:32:33.765690
+
+"""
+
+# revision identifiers, used by Alembic.
+revision = '005'
+down_revision = '004'
+
+from alembic import op
+import sqlalchemy as sa
+
+
+def upgrade():
+    op.add_column('glare_artifacts', sa.Column('display_type_name',
+                                               sa.String(255),
+                                               nullable=True))
+    op.create_index('ix_glare_artifact_display_name',
+                    'glare_artifacts',
+                    ['display_type_name']
+                    )
+
+
+def downgrade():
+    with op.batch_alter_table('glare_artifacts') as batch_op:
+        batch_op.drop_index('ix_glare_artifact_display_name')
+        batch_op.drop_column('display_type_name')
diff --git a/glare/db/sqlalchemy/api.py b/glare/db/sqlalchemy/api.py
index 454995c..f38bbf4 100644
--- a/glare/db/sqlalchemy/api.py
+++ b/glare/db/sqlalchemy/api.py
@@ -50,7 +50,8 @@ options.set_defaults(CONF)
 
 BASE_ARTIFACT_PROPERTIES = ('id', 'visibility', 'created_at', 'updated_at',
                             'activated_at', 'owner', 'status', 'description',
-                            'name', 'type_name', 'version')
+                            'name', 'type_name', 'version',
+                            'display_type_name')
 
 _FACADE = None
 _LOCK = threading.Lock()
diff --git a/glare/db/sqlalchemy/models.py b/glare/db/sqlalchemy/models.py
index cd6dbd0..f02972f 100644
--- a/glare/db/sqlalchemy/models.py
+++ b/glare/db/sqlalchemy/models.py
@@ -99,6 +99,7 @@ class Artifact(BASE, ArtifactBase):
         Index('ix_glare_artifact_status', 'status'),
         Index('ix_glare_artifact_owner', 'owner'),
         Index('ix_glare_artifact_visibility', 'visibility'),
+        Index('ix_glare_artifact_display_name', 'display_type_name'),
         {'mysql_engine': 'InnoDB', 'mysql_charset': 'utf8'})
     __protected_attributes__ = set(["created_at", "updated_at"])
 
@@ -122,6 +123,7 @@ class Artifact(BASE, ArtifactBase):
     updated_at = Column(DateTime, default=lambda: timeutils.utcnow(),
                         nullable=False, onupdate=lambda: timeutils.utcnow())
     activated_at = Column(DateTime)
+    display_type_name = Column(String(255), nullable=True)
 
     def to_dict(self):
         d = super(Artifact, self).to_dict()
diff --git a/glare/engine.py b/glare/engine.py
index 813d496..f6c7d07 100644
--- a/glare/engine.py
+++ b/glare/engine.py
@@ -349,6 +349,9 @@ class Engine(object):
             context, filters, marker, limit, sort, latest, list_all_artifacts)
         artifacts_data["artifacts"] = [af.to_dict()
                                        for af in artifacts_data["artifacts"]]
+        artifacts_data['display_type_name'] = \
+            artifact_type.get_display_type_name()
+
         return artifacts_data
 
     @staticmethod
diff --git a/glare/objects/all.py b/glare/objects/all.py
index 9c92ead..08e8d2e 100644
--- a/glare/objects/all.py
+++ b/glare/objects/all.py
@@ -30,6 +30,14 @@ class All(base.BaseArtifact):
         'type_name': Field(fields.StringField,
                            description="Name of artifact type.",
                            sortable=True),
+        'display_type_name': Field(fields.StringField,
+                                   description="Display name of "
+                                               "artifact type.",
+                                   sortable=True,
+                                   filter_ops=(wrappers.FILTER_LIKE,
+                                               wrappers.FILTER_EQ,
+                                               wrappers.FILTER_NEQ,
+                                               wrappers.FILTER_IN))
     }
 
     @classmethod
@@ -51,6 +59,10 @@ class All(base.BaseArtifact):
     def get_type_name(cls):
         return "all"
 
+    @classmethod
+    def get_display_type_name(cls):
+        return "All Artifacts"
+
     def to_dict(self):
         # Use specific method of artifact type to convert it to dict
         values = self.obj_to_primitive()['versioned_object.data']
diff --git a/glare/objects/base.py b/glare/objects/base.py
index 7d06f9f..b44b4ef 100644
--- a/glare/objects/base.py
+++ b/glare/objects/base.py
@@ -245,6 +245,16 @@ Possible values:
         """
         raise NotImplementedError()
 
+    @classmethod
+    def get_display_type_name(cls):
+        """
+        Provides verbose Artifact type name which any external user can
+        understand easily.
+
+        :return: general purpose name for Artifact
+        """
+        return None
+
     def create(self, context):
         """Create new artifact in Glare repo.
 
@@ -253,6 +263,7 @@ Possible values:
         """
         values = self.obj_changes_to_primitive()
         values['type_name'] = self.get_type_name()
+        values['display_type_name'] = self.get_display_type_name()
 
         LOG.debug("Sending request to create artifact of type '%(type_name)s'."
                   " New values are %(values)s",
diff --git a/glare/objects/heat_environment.py b/glare/objects/heat_environment.py
index 4d0bd9c..cb49b27 100644
--- a/glare/objects/heat_environment.py
+++ b/glare/objects/heat_environment.py
@@ -29,3 +29,7 @@ class HeatEnvironment(base.BaseArtifact):
     @classmethod
     def get_type_name(cls):
         return "heat_environments"
+
+    @classmethod
+    def get_display_type_name(cls):
+        return "Heat Environments"
diff --git a/glare/objects/heat_template.py b/glare/objects/heat_template.py
index df32dac..21918f7 100644
--- a/glare/objects/heat_template.py
+++ b/glare/objects/heat_template.py
@@ -47,3 +47,7 @@ class HeatTemplate(base.BaseArtifact):
     @classmethod
     def get_type_name(cls):
         return "heat_templates"
+
+    @classmethod
+    def get_display_type_name(cls):
+        return "Heat Templates"
diff --git a/glare/objects/image.py b/glare/objects/image.py
index c7728cd..f49cfc4 100644
--- a/glare/objects/image.py
+++ b/glare/objects/image.py
@@ -88,3 +88,7 @@ class Image(base.BaseArtifact):
     @classmethod
     def get_type_name(cls):
         return "images"
+
+    @classmethod
+    def get_display_type_name(cls):
+        return "Images"
diff --git a/glare/objects/murano_package.py b/glare/objects/murano_package.py
index fb6c718..496b708 100644
--- a/glare/objects/murano_package.py
+++ b/glare/objects/murano_package.py
@@ -58,3 +58,7 @@ class MuranoPackage(base.BaseArtifact):
     @classmethod
     def get_type_name(cls):
         return "murano_packages"
+
+    @classmethod
+    def get_display_type_name(cls):
+        return "Murano packages"
diff --git a/glare/objects/secret.py b/glare/objects/secret.py
index 921c763..132f0c5 100644
--- a/glare/objects/secret.py
+++ b/glare/objects/secret.py
@@ -34,6 +34,10 @@ class Secret(base_artifact.BaseArtifact):
     def get_type_name(cls):
         return "secrets"
 
+    @classmethod
+    def get_display_type_name(cls):
+        return "Secrets"
+
     fields = {
         'payload': Blob(  # The encrypted secret data
             description="The secret's data to be stored"
diff --git a/glare/objects/tosca_template.py b/glare/objects/tosca_template.py
index 8b28570..5adf692 100644
--- a/glare/objects/tosca_template.py
+++ b/glare/objects/tosca_template.py
@@ -33,3 +33,7 @@ class TOSCATemplate(base.BaseArtifact):
     @classmethod
     def get_type_name(cls):
         return "tosca_templates"
+
+    @classmethod
+    def get_display_type_name(cls):
+        return "TOSCA Templates"
diff --git a/glare/tests/functional/test_all.py b/glare/tests/functional/test_all.py
index 01491bc..e437417 100644
--- a/glare/tests/functional/test_all.py
+++ b/glare/tests/functional/test_all.py
@@ -61,6 +61,30 @@ class TestAll(base.TestArtifact):
         self.assertEqual(54, len(res))
         self.assertEqual(sorted(res, key=lambda x: x['type_name']), res)
 
+        # get all artifacts Sorted in Asc order based on display_type_name
+        url = '/all?sort=display_type_name:asc&limit=100'
+        res = self.get(url=url, status=200)['artifacts']
+        self.assertEqual(54, len(res))
+        self.assertEqual(sorted(res, key=lambda x: x['display_type_name']),
+                         res)
+
+        # get all artifacts sorted in desc order based on display_type_name
+        url = '/all?sort=display_type_name:desc&limit=100'
+        res = self.get(url=url, status=200)['artifacts']
+        self.assertEqual(54, len(res))
+        self.assertEqual(sorted(res, key=lambda x: x['display_type_name'],
+                                reverse=True), res)
+
+        # get Heat Template like only
+        url = '/all?display_type_name=like:Heat%&sort=display_type_name:asc'
+        res = self.get(url=url, status=200)['artifacts']
+        self.assertEqual(18, len(res))
+        for art in res:
+            self.assertEqual('Heat', art['display_type_name'][:4])
+
+        # TODO(kushalagrawal): Need to Add test case for display_type_name with
+        # null once https://bugs.launchpad.net/glare/+bug/1741400 is resolved
+
     def test_all_readonlyness(self):
         self.create_artifact(data={'name': 'all'}, type_name='all', status=403)
         art = self.create_artifact(data={'name': 'image'}, type_name='images')
diff --git a/glare/tests/functional/test_database_store.py b/glare/tests/functional/test_database_store.py
index c5bf089..5b9da19 100644
--- a/glare/tests/functional/test_database_store.py
+++ b/glare/tests/functional/test_database_store.py
@@ -45,7 +45,8 @@ default_store = database
                     'artifacts': [],
                     'schema': '/schemas/sample_artifact',
                     'type_name': 'sample_artifact',
-                    'total_count': 0}
+                    'total_count': 0,
+                    'display_type_name': 'Sample Artifact'}
         self.assertEqual(expected, response)
 
         # Create a test artifact
diff --git a/glare/tests/functional/test_sample_artifact.py b/glare/tests/functional/test_sample_artifact.py
index 06ad15b..391db2f 100644
--- a/glare/tests/functional/test_sample_artifact.py
+++ b/glare/tests/functional/test_sample_artifact.py
@@ -653,6 +653,12 @@ class TestList(base.TestArtifact):
         self.assertEqual(art1, result['artifacts'][0])
         self.assertEqual(response_url, result['first'])
 
+    def test_list_response_attributes(self):
+        url = '/sample_artifact'
+        res = self.get(url=url, status=200)
+        self.assertEqual(res['total_count'], 0)
+        self.assertEqual(res['display_type_name'], "Sample Artifact")
+
 
 class TestBlobs(base.TestArtifact):
     def test_blob_dicts(self):
@@ -663,7 +669,8 @@ class TestBlobs(base.TestArtifact):
                     'artifacts': [],
                     'schema': '/schemas/sample_artifact',
                     'type_name': 'sample_artifact',
-                    'total_count': 0}
+                    'total_count': 0,
+                    'display_type_name': 'Sample Artifact'}
         self.assertEqual(expected, response)
 
         # Create a test artifact
@@ -1225,6 +1232,10 @@ class TestArtifactOps(base.TestArtifact):
         self.create_artifact(data={"name": "test_af",
                                    "string_required": "test_str"})
 
+        # Check we cannot create data with display_type_name.
+        self.create_artifact(data={"display_type_name": "Sample Artifact",
+                                   "name": "Invalid_data"}, status=400)
+
     def test_activate(self):
         # create artifact to update
         private_art = self.create_artifact(
diff --git a/glare/tests/functional/test_schemas.py b/glare/tests/functional/test_schemas.py
index 3eea734..3d2f2a3 100644
--- a/glare/tests/functional/test_schemas.py
+++ b/glare/tests/functional/test_schemas.py
@@ -932,6 +932,11 @@ fixtures = {
                            u'maxLength': 255,
                            u'sortable': True,
                            u'type': [u'string', u'null']},
+            u'display_type_name': {
+                u'description': u'Display name of artifact type.',
+                u'filter_ops': [u'like', u'eq', u'neq', u'in'],
+                u'glareType': u'String', u'maxLength': 255,
+                u'sortable': True, u'type': [u'string', u'null']}
 
         }),
         u'required': [u'name'],
diff --git a/glare/tests/hooks_artifact.py b/glare/tests/hooks_artifact.py
index a0c11f2..ca44c8e 100644
--- a/glare/tests/hooks_artifact.py
+++ b/glare/tests/hooks_artifact.py
@@ -74,6 +74,10 @@ class HookChecker(base.BaseArtifact):
     def get_type_name(cls):
         return "hooks_artifact"
 
+    @classmethod
+    def get_display_type_name(cls):
+        return "Hooks Artifact"
+
     @classmethod
     def pre_create_hook(cls, context, af):
         # create a temporary file and set the path to artifact field
diff --git a/glare/tests/sample_artifact.py b/glare/tests/sample_artifact.py
index 28bdb15..3ef731b 100644
--- a/glare/tests/sample_artifact.py
+++ b/glare/tests/sample_artifact.py
@@ -139,6 +139,10 @@ class SampleArtifact(base_artifact.BaseArtifact):
     def get_type_name(cls):
         return "sample_artifact"
 
+    @classmethod
+    def get_display_type_name(cls):
+        return "Sample Artifact"
+
     def to_dict(self):
         res = self.obj_to_primitive()['versioned_object.data']
         res['__some_meta_information__'] = res['name'].upper()
diff --git a/glare/tests/unit/db/migrations/test_migrations.py b/glare/tests/unit/db/migrations/test_migrations.py
index 977910c..dfe0b9a 100644
--- a/glare/tests/unit/db/migrations/test_migrations.py
+++ b/glare/tests/unit/db/migrations/test_migrations.py
@@ -247,6 +247,33 @@ class GlareMigrationsCheckers(object):
         self.assert_table(engine, 'glare_quotas', quota_indices,
                           quota_columns)
 
+    def _check_005(self, engine, data):
+        artifacts_indices = [('ix_glare_artifact_name_and_version',
+                              ['name', 'version_prefix', 'version_suffix']),
+                             ('ix_glare_artifact_type',
+                              ['type_name']),
+                             ('ix_glare_artifact_status', ['status']),
+                             ('ix_glare_artifact_visibility', ['visibility']),
+                             ('ix_glare_artifact_owner', ['owner']),
+                             ('ix_glare_artifact_display_name',
+                              ['display_type_name'])]
+        artifacts_columns = ['id',
+                             'name',
+                             'type_name',
+                             'version_prefix',
+                             'version_suffix',
+                             'version_meta',
+                             'description',
+                             'visibility',
+                             'status',
+                             'owner',
+                             'created_at',
+                             'updated_at',
+                             'activated_at',
+                             'display_type_name']
+        self.assert_table(engine, 'glare_artifacts', artifacts_indices,
+                          artifacts_columns)
+
 
 class TestMigrationsMySQL(GlareMigrationsCheckers,
                           WalkVersionsMixin,
diff --git a/glare/tests/unpacking_artifact.py b/glare/tests/unpacking_artifact.py
index 44a5df6..c9c0051 100644
--- a/glare/tests/unpacking_artifact.py
+++ b/glare/tests/unpacking_artifact.py
@@ -37,6 +37,10 @@ class Unpacker(base.BaseArtifact):
     def get_type_name(cls):
         return "unpacking_artifact"
 
+    @classmethod
+    def get_display_type_name(cls):
+        return "Unpacking Artifact"
+
     @classmethod
     def pre_upload_hook(cls, context, af, field_name, blob_key, fd):
         flobj = io.BytesIO(fd.read(cls.MAX_BLOB_SIZE))