openstack-manuals/doc/doc-contrib-guide/source/ux-ui-guidelines/ux-personas/model-companies.rst

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The model companies

This page allows you to see how different companies and user ecosystems influence a specific persona's role. We have identified four model companies with three organizational models that best exemplify the companies decision to adopt OpenStack. Use these companies to help refine your use cases for a specific type of organizational paradigm. The factors we chose to distinguish the different model companies include the cloud adoption model, operations, security needs, and compliance.

Important

The institutions described in this document are fictitious and serve only as representations of different organizational models.

Nikishi University - research

At Nikishi university, each cloud user can potentially assume all persona roles. Although typically each individual specializes in two or more of the roles.

Nikishi University - Key Info
Adoption model Process and compliance Skill depth Number of users
Roll your own Minimal Deep 100 to 999 users
  • The roles of infrastructure-arch and Cloud-Ops could be assumed by a single individual.
  • The roles of Domain-Operator, Project-Owner, and app-developer could be merged.

This organizational model has a low staffing budget and is concerned with capital expenditure, which influenced their decision to create their own implementation.

CNBB Securities - large enterprise

At CNBB Securities, the company's large organization chart represents each of the personas. Depending on the company's culture of collaboration, the personas could interact as if they were part of a single entity.

CNBB Securities - Key Info
Adoption model Process and compliance Skill depth Number of users
Distribution with professional services High Medium Over 10000 users
  • Usually the roles of Cloud-Ops and Infrastructure-Arch interact as service providers with the other personas.

The personas within CNBB Securities look for a fast implementation and are responsible for the operations capital expenditure. The implementation has no customization and the organization usually outsources its support.

Rifkom - service provider

At Rifkom, employees provide services to external customers that do not want or have the internal resources. Rifkom customizes solutions and prioritizes a flexible approach to architecture. The highly skilled staff represents the largest expenditure for Rifkom.

Rifkom - Key Info
Adoption model Process and compliance Skill depth Number of users
Roll your own Medium to High (depends on customer) Deep 1000 to 9999 users
  • Only the roles of Infrastructure-Arch and Cloud-Ops exist at Rifkom. The other personas are their customers at MOI.

Customers usually interact with Rifkom employees through a ticket system.

MOI - customer

At MOI, speed and convenience rule. They do not perform any customization of the cloud and are willing to sacrifice functionality in order to save some costs. They interact with their cloud service provider, Rifkom, through a ticket system in case of problems with their cloud instance.

MOI - Key Info
Adoption model Process and compliance Skill depth Number of users
Professional services Medium Minimal No OpenStack users
  • MOI's staff encompasses the roles of App-Developer, Project-Owner, and Domain-Operator. Other roles are external.